On February 21, 2019, Canopy Growth Corporation and Alimentation Couche-Tard Inc. announced the entering into of a multi-year agreement and strategic partnership. Pending the results of a public-consultation process, the companies announced that Couche Tard entered into a trademark license agreement with one of the winners of the Alcohol and Gaming Commission of Ontario's Expression of Interest Application Lottery, who will operate a “Tweed” branded retail store in London, Ontario once the process is complete.
Canopy Growth's Tweed brand, with brick and mortar locations currently in Saskatchewan, Manitoba, and Newfoundland and Labrador, is widely known across Canada. Located at 1025 Wellington Road in London, the licensed Tweed store is expected to open in April 2019.
Cassels Brock represented Canopy Growth with a team that included Jonathan Sherman, Frank Robinson, Larry Weinberg, Alison Hayman, Noah Leszcz, Marco Ciarlariello and Sam Sokoloff (Business and Cannabis).