Practice Profile
Sports
 The Cassels Brock Sports Law Practice is the leading group of its kind in Canada. We represent a wide cross section of local, national and international clients in the sporting industry including:
- Professional sports teams
- Amateur sports leagues
- Professional and amateur athletes
- Agents
- Coaches
- Event promoters
- General managers
- Sports executives
- Sports broadcasters
- Olympic game organizers
Recognized as industry leaders and ranked the #1 Sports Law practice by Best Lawyers in Canada for 2009 & 2010, our sports law professionals call upon partners in our Business Law, Financial Services, Tax & Trusts and Commercial Litigation Groups, to bring our clients the best possible service and expertise.
We regularly advise clients and negotiate agreements regarding:
- Advertising and marketing
- Broadcasting
- Concessionaire and food
- Contracts with players, coaches and general managers
- Endorsements and sponsorships
- Film and television
- Financing
- Gaming
- Information technology
- Intellectual property
- Internet properties
- Labour and employment
- Licensing and distribution
- Litigation
- Mergers and acquisitions
- Multimedia
- Music
- Naming rights
- Publishing
- Suite licensing
- Ticket language
Representative Work and Experience
Professional Sports Franchise Acquisitions
Our lawyers have been involved in the following transactions:
- Acquisition of the Ottawa Senators Hockey Club and Scotiabank Place, acting for the buyer
- Acquisition of the St. Michael's Majors, and acquisition and sale of the Mississauga Icedogs, both of the Ontario Hockey League, acting for the owner
- Purchase of the Toronto Argonauts of the Canadian Football League
- $130 million financing of the Ottawa Senators and Scotiabank Place, acting for the Club and the Arena
- $265 million financing of the Montreal Canadiens and the Bell Centre, acting for the administrative agent and a syndicate of lenders
- $100 million acquisition financing for the Edmonton Oilers and Rexall Place, acting for the administrative agent and a syndicate of lenders
- Negotiating the terms of the Toronto Raptors Basketball Team's expansion agreement with the NBA and the development of the Air Canada Centre
Professional Sports Franchises Ongoing Commercial Work
Some examples of our ongoing commercial work include:
- Acting as general counsel to the Ottawa Senators Hockey Club
- Negotiation of naming rights for Scotiabank Place
- Litigating matters for the Toronto Blue Jays Baseball Club
- Acting as general counsel to the CFL
- Advising NBA and NHL players in various matters
- Lawyers seconded to the Ottawa Senators Hockey Club
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