On May 30, 2017, iconic Canadian rock band The Tragically Hip announced a partnership with medicinal marijuana producer, Newstrike.
Newstrike is a licensed producer of medical cannabis through its wholly owned subsidiary Hemisphere Pharmaceuticals. Hemisphere Pharmaceuticals received its cultivation license on December 19th, 2016, and is based in Brantford, Ontario.
Len Glickman, Cam Mingay, Adria Leung Lim and Kyle Simpson of Cassels Brock advised The Tragically Hip on this partnership. Len recently provided his expert insights on marketing and branding in the cannabis industry at the 2017 Lift Cannabis Expo and presented “Roll Models: Celebrity Endorsements in a Pot-Friendly Culture” at the 2017 O’Cannabiz Conference & Expo.
Keep up-to-date on the quickly evolving Canadian cannabis industry on our blog.