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What the Fashion Industry Can Learn from the Revolution in Advertising

Thursday, October 28, 2010
5:00 p.m. - 7:00 p.m. 

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Marketing and advertising has significantly changed - all at an accelerated pace, with the digital and mobile era here in full force. Fashion marketers today have to understand how to harness these changes and get the consumer on side as an advocate for the brand.

We will discuss: 

• How to get more from your advertising dollar
• How to make social media your friend
• Crowdsourcing and organic media
• What Transmedia is and how you can build it into your brand

Speaker:

Alan Gee, the Chief Creative Officer at GJP Advertising and Design in Toronto, has worked for nearly 30 years creating award-winning advertising for a wide range of clients in the UK, Canada and the US. He has created and directed notable campaigns for everything from fashion to insurance, airlines to footwear, and cell phones to banks. Alan is a member of the Advertising & Design Club of Canada and sits on the board of the Institute of Canadian Agencies and The Globe & Mail's Cannes Advisory Board.

Location and Agenda:

Cassels Brock & Blackwell
Scotia Plaza
40 King Street West
21st Floor

5:00 p.m. - Seminar
6:00 p.m. - Cocktail & Networking
7:00 p.m. - Adjourn