PresentationsLegal Marketing On-The-Go
John Gillies, Director of Practice Support, will be a panelist discussing the future of mobile technology and strategies for marketing on the mobile platform at "Legal Marketing On-The-Go," an LMA Luncheon Seminar to be held on January 26, 2011. "If I can't read it on my BlackBerry, [iPhone, iPad] don't send it." This is becoming a familiar refrain from busy decision-makers. So what should law firms be doing with their newsletters, bulletins, and other client communications? Should they develop mobile applications? Or optimize their websites for mobile browsers? What type of content is best suited for mobile devices? Are mobile strategies feasible even for small or medium-sized law firms? |