Intellectual PropertyA Brave New World Wide Web: A Collection of Recent Media Addressing the Impact of the New gTDLsPublished: 07/18/2011 By John McKeown The Internet Corporation for Assigned Names and Numbers (ICANN), the global regulatory body for domain names, recently sanctioned the introduction of generic top-level domains (gTLDs) which can now consist of almost any word in almost any language. With 300 to 1,000 new top-level domains anticipated under this new program, including brand-specific TLDs, the decision significantly impacts brand and trade-mark owners and redefines the future of internet marketing. John McKeown, a partner in the Intellectual Property group, clarifies the implications of ICANN's decision and addresses the pressing marketing issues in a series of recent media appearances and articles, which we have assembled here: John McKeown Deciphers the Recent ICANN Decision on gTLDs for BNN's The Close John McKeown Discusses ICANN Decision to Allow New Domain Suffixes on 680 News John McKeown Discusses the Potential Impact of New Generic Top Level Domain Names gTLD Changes that Will Rock Your World Wide Web: A Podcast Internet Guardian Opens Up Naming System |